Search: social, personal, & everywhere

Greg Notess, Montana State University @notess

Personalization

  • Pros:
    • customize results ranking
    • increased relevance
    • targeted ads
  • Cons
    • librarian searching
    • privacy
    • not always relevant

The Filter Bubble: concerns based on results personalization. People will only see material that they agree with; if searching for liberal (or conservative) information that match that point of view.

You get personalized results whether you’re logged in or not – Google will remember for you. Will see previous searches, GeoLocation, YouTube viewing history, all pages visited (if toolbar enabled.)

Google behavioral ad targeting: google.com/settings/ads. Logged in or not. Check and see how accurate it is on targeting you. You can disable it by logging out. Easiest way is to use the private or incognito mode. Even in private mode, there is some personalization, like GeoLocation.

Rapleaf: information based on your email address. BlueCava: device tracking.

Alternative search engines: duckduckgo.com, dontbubble.us, ixquick.com

Social searching: Facebook – private to a point. Makes it harder to search. Twitter – can have private tweets. LinkedIn – default shares who searches for you; alternative search approaches: cached search options, Bing search results.

Facebook graph search: combine odd combinations of factors (republicans who love sailing and live in Minneapolis.) Can narrow search by sex, age, employer, etc. Dependent on what information people share.

Twitter searching: follow hashtags. Topsy: will search full Twitter feed. Hshtags.com – app to search hashtags. Twitter: #{name} filter:links.

Unshorten – unshorten the link, to determine what it is. wheredoesthislinkgo.com, knowurl.com, clybs.com/urlexpander

Map/Geographic search: Google and Bing maps both have street view, different data sources, different imagery dates. Google Earth has the ability to browse back in time.

World.time.com/timelapse – time-lapse imagery. Earthengine.google.com – environmental data and analysis.

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