Audience Development

Apparently, City Councils can be idiots everywhere.  The Edinburgh council just decreed this doozy:

Edinburgh librarians are apparently “seething” after the powers that be decided they should henceforth be known as “audience development officers” as part of a plan to drag libraries kicking and screaming “into the 21st century”.

Uhmmm…..what?  Audience Development Officers? What does that even mean?  And what does that nonsense have to do with the 21st Century?

The change of job title was prompted by the decision to deploy “self-service borrowing systems similar to those found at supermarket checkouts”. Up to 40 librarians could be for the off, and those who do hold onto their jobs will be expected to “run computer courses, hold talks and encourage kids to read”.

Accordingly, the council reckons the reinvented librarian is best described by the shiny new term which better reflects “the extra responsibilities and more hands-on role of modern-day librarians”.

What a bunch of clods.  Shockingly, the librarians thought this was ridiculous:

Sadly for the council, a union poll saw 95 per cent of workers reject the proposed changes.

Ya think?  Sheesh.

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Filed under Libraries and Librarianship, Things that make you go, "Hmmm..."

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