I’m finishing lunch and checking email and open this one:

I have a favor to ask.

I’m the managing editor of Culture11 (, a new online magazine/social network that was started by Bill Bennett, David Kuo, Steve Forbes, et al. Today is our first day and rather than making a lot of noise using traditional media, we’ve decided to announce our launch by reaching out to our friends.

Our goal for the site is to build a community around irresistibly interesting perspectives on life in America. From pop culture to politics, from faith to family, you’ll find original and entertaining stories here from some of the country’s most dynamic voices. (Its a lot cooler than that description makes it sound.)

I hope you’ll take a few moments to explore the site, perhaps add a diary entry, start a group, or read a few of the articles. We’re still in the beta stage and working out a few bugs so we could use your input. We also need to build buzz on the internet and throughout the blogophere, so I hope you’ll mention us on your blog or forward this email to some friends.

With your help, we can make Culture11 something truly extraordinary – an online destination that has the editorial excellence of a great magazine, the thrill of a terrific conversation, and the comfort of a supportive community all rolled into one.

If you have any questions, comments, or would be interested in writing for our site, please contact me at

Thanks for your help,


Now, I don’t know Joe.  But I was intrigued.  At the very least, this is an interesting way to launch a website.  So I visited, and it’s an interesting website.

The main page had articles on optics like Afghanistan’s Most Dangerous Corner, The Global War Against Baby Girls, and America’s Next Top Torso (about Michael Phelps.)    A “Topics” tab included choices like Arts, Commerce, Faith, Ideas, Leisure, and Media, to name a few.  There are tabs for Diaries, Groups, and Friends.

It looks like an online magazine married a social networking site.  I may just look around a bit.  Try it yourself and let me know what you think.  And then let Joe know.


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