Opening Keynote: Lee Rainie

Representatives from 48 states, DC, and 11 countries are at Internet Librarian this year, with 1385 people attending. Record year.

Retronyms: term coined for an old object whose new name needs new clarification.
Internet Librarian – coined in 1993. Invites everyone to submit a retronym for a non-internet librarian.

Lee Rainie, Director at Pew Internet and American Life project

2.0 and the Internet World

Asks who’s blogging this – had an experience here with very positive blogging by attendees. Occasional snarky comments. Blogging is about community building and conversation.

8 hallmarks of the new digital ecosystem
– home media hallmarks are part of everyday life
– the internet especially broadband connectivity is at the center of the revolution
– new gadget allow people to enjoy media, gather information and carry on conversation anywhere. Wireless a big influence.
– ordinary citizens have a chance to be publishers, movie makers, artists, song creators and story tellers.
– all of those content creators have an audience.
– many are sharing what they know and what they feel online and that is building communities
– online Americans are customizing their online experience due to 2.0 tools.
– different people use these technologies in different ways

Surveyed assets (gadgets), what their actions were, and what their attitudes towards those gadgets was.
Found 10 user groups:
High end: Group 1 – Omnivores – 8% of the population. Have the most gadgets and services, whoch theu use voraciously.
High end Group 2 – Connectors – 7%. Connect to people with high levels of satisfaction.
High end – Group 3 – Lackluster Veterans. Frequent users of the internet and less avid about cell phones. They are not thrilled with ICT (internet connection technology) enabled connectivity.
High end Group 4 – Productivity Enhancers. Workers who like how the technology lets them do their work. Less likely to use broadband at home.
Middle end Group 1 – Mobile Centrics. Fully embrace the functionality of their cell phones. They use the internet but not often and like how ICTs connect them to others.
Middle end Group 2- Connected but Hassled. Invested in a lot of technology but they find connectivity intrusive and information something of a burden.
Low end Group 1 – Inexperienced Experimenters. Occasionally take advantage of interactivity but if they had more experience they might do more with ICTs.
Low end Group 2 – Light but Satisfied. They have some technology but it does not play a central role in their daily lives. These are the folks you have to call and tell them to check their email.
Low end group 3 – Indifferents. Despite having either a cell phone or online access these users use ICTs only intermittently. Make a choice to not use some of these tools.
Low end group 4 – Off the Network. Neither cell phones nor internet connectivity. Tend to be older adults who are content with the old media.

Surprises:
– large low-tech crowd 49%
– small technophile group 8%

Far from the “mature phase” of ICT adoption and use in the US
– lots of tech capability idle in people’s hands and homes

Demand pull dimension of technology adoption lags supply push considerably

Take the quiz.

All of this connectivity changes our lives in important ways
volume of info grows – long tail expands
velocity of info increases – “smart mobs” emerge
venues of intersecting with people and info multiply – place shifting and time shifting occurs – “absent presence” occurs
venturing for info changes – search strategies and search expectations spread in the Google era
vigilance for info transforms – attention is truncated (continuous partial attention) and elongated (deep dives)
valence or relevance of info improves – “daily me”
vetting of info becomes more social – credibility tests change as people ping their social networks
viewing of info is disaggregated and becomes more horizontal – new reading strategies emerge as coping mechanisms
voting and ventilating about info proliferates – tagging, rating
invention of info and the visibility of new creators is enabled

Be confident in what you already know about how to meet people’s reference and entertainment (enlightenment) needs.

Lee is engaging and entertaining, and speaks even faster than I do (and that’s saying something.) His talks are always informative and thought-provoking. Whenever I get the chance to hear him speak, I jump at it!

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1 Comment

Filed under ALA2007, Blogging

One response to “Opening Keynote: Lee Rainie

  1. Susan

    I took the quiz and somehow ended up as “Omnivore,” which is odd, since I’m half-Luddite some days and am realizing lately how much I have to do to get back up to speed on some of these technologies. Part, I think, was that the survey asked if you “ever” did any of these things. Sure, I’ve texted on my cell phone, but not on a regular basis. I think you can be open to new technologies, and use them where they can make your life & work better & easier, but not be enamored of all the gizmos. I like the philosophy of the Lifehacker blog — geek to live, don’t live to geek.

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