YouTube as a PR tool!

OK, so this is undoubtedly the coolest thing I’ve seen in quite awhile. Michael Stephens (again!) reveals a video done by his former POW, and it’s fabulous. Jenny explains why it hasn’t been released until now:

A lot has changed in two and a half years. In 2004, Michael Stephens, Bob, and I tried to contact Warner Brothers to get permission to post the St. Joseph County Public Library’s staff in-service day video because it uses Madonna’s song “Ray of Light” as its soundtrack. We never did get a response from them, and the idea fell by the wayside.

In 2006, however, online culture (culture in general, really) has changed with the advent of user-generated content sites like You Tube, and I am thrilled to note that today, Michael posted the video for everyone to see! Not only are we seeing a lot more mashups of this type of content, but now, acknowledging that the “genie is out of the bottle,” Warner Brothers is officially licensing their content for use in user-generated video.

It’s a bit lengthy, but more than worth the time. The outtakes at the end are a hoot, too.

I don’t know how difficult it would be to create one of these, but what an incredible PR tool!


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Filed under Customer Service, Libraries and Librarianship

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